From Launch to Traction – A Practical Go-To-Market Workshop for Startup Founders & Professionals

Building a great product is only half the job. Many startups struggle not because the product isn’t good, but because it’s unclear who it’s for, how to reach the right customers, or how to communicate its value.

This hands-on workshop helps you bridge that gap. You’ll learn how to turn your product into a clear market offer, identify the customers who actually need it, and test your go-to-market assumptions with simple, practical experiments.

Whether you’re preparing for launch, entering a new market, or trying to improve traction, this session gives you a structured way to move from product thinking to customer demand.