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Building a great product is only half the job. Many startups struggle not because the product isn’t good, but because it’s unclear who it’s for, how to reach the right customers, or how to communicate its value.

This hands-on workshop helps you bridge that gap. You’ll learn how to turn your product into a clear market offer, identify the customers who actually need it, and test your go-to-market assumptions with simple, practical experiments.

Whether you’re preparing for launch, entering a new market, or trying to improve traction, this session gives you a structured way to move from product thinking to customer demand.

Let’s face the facts:

Bias in finance: 67% of women feel misunderstood by financial advisors

Money is a taboo topic: 8 out of 10 women avoid financial conversations

Retirement gap: women, on average, have 36% less money in their pension fund.

In this hands-on workshop, Cristina Jaeger will enable you to make your first steps into financial investing.